Understanding your audience will help you identify the category in which they will likely look for your app. Where users naturally look for an app like yours. Your primary category should be the one that best describes the main function or subject matter of your app. To decide which category will best serve your app, consider the following: For the App Store, you could choose either Photo & Video or Social Networking as your primary category. Let’s say you have a photo-sharing social networking app.
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